Cybersecurity Awareness for Today’s Small Business, Week 2

Put these tips in practice against suspicious-looking email to prevent phishing attacks.

Phishing attacks and scams have thrived since the COVID pandemic began in 2020 and today, phishing attacks account for more than 80 percent of reported security incidents. Week 2 of Cybersecurity Awareness Month encourages us to “fight the phish,” and stresses the importance of being wary of emails, text messages, or chat boxes that come from a stranger or someone you were not expecting.

Phishing emails are a common way attackers take advantage of, or exploit, businesses in order to gain a foothold within them. Once attackers have access to an organization’s systems, the potential damage they can cause to that organization is limited only by your imagination.

What can you do to prevent a phishing attack if you get a suspicious-looking email? Here are a few tips.






Pay attention to these keywords. Subject lines highlighting “new message,” further action requirements, invoice, or fax number are also popular phishing methods, according to Expel, with phrasing focused on expiration notices for emails and passwords, verification requirements and others. "Keywords that promote action or a sense of urgency are favorites among attackers because they prompt people to click without taking as much time to think.”[1] Don’t fall for it!

Phishing attacks are on the rise and getting more sophisticated every day. If your company is ready to add safeguards against this common form of cyber threat, Trava can help you assess your overall cyber risk and implement phishing simulations to help bolster your risk management strategy.


[1]Adams, R. Dallon, The top keywords used in phishing email subject lines, TechRepublic, Sep. 9, 2021,